Birmingham Law Firm
Call Today 205.386.6844
Birmingham Corporate Diversity Training Guster Law Firm, LLC

Birmingham Affirmative Action Training

Understanding and Effectively Applying Affirmative Action for Your Business

Affirmative action has become one of the most hotly debated terms and concepts in America over the past 50 years. Regardless of where you might personally fall within that debate, however, it is still valuable to understand how best to apply certain principals and concepts within affirmative action to your business. Doing so can help diversify your company, offering you new and additional perspectives and ideas, as well as ensure you comply with any and all regulations of the Equal Employment Opportunity Commission and federal laws against discrimination in the workplace.

50 years of legislation and argument have made the waters of affirmative action and equal opportunities muddied, to say the least. That is why experienced, professional training for your employees can help them understand what it all means and how it makes your company more successful, profitable, and well-rounded. Call the Guster Law Firm, LLC today at (205) 386-6844 for more information on our diversity training programs and how we can help you have a diverse and productive workplace.

What is Affirmative Action?

If you find yourself lost amid terms like "affirmative action," "equal opportunity," and "quotas," then do not be alarmed, that is nothing to be ashamed of. Over the last 50 years, these terms and the ideas behind them have become among the most hotly debated and contested in the national discourse. Put the debate and the Pro and Con arguments aside and just focus on the facts and how it can all help your business.

Affirmative action grew out of an Executive Order issued by President Kennedy in 1961, which instructed government contractors to not only pledge against discrimination but to "take affirmative action" to ensure equal opportunities for all potential employees. President Johnson followed this with another Executive Order expanding upon Kennedy's, and created the President's Committee on Equal Employment Opportunity, which has since become the Equal Employment Opportunity Commission.

In the end, the purpose of these agencies and orders is to uphold federal laws prohibiting discrimination against applicants and employees by businesses in the US. The key word, especially for those in favor of these programs, is "opportunity." These laws and agencies are meant to ensure people of all races, sexual orientations, religions, and nationalities have equal opportunity for employment and success in the United States.

Affirmative Action and Your Business

Politics and federal law aside, affirmative action has a very real functionality for you and your business: diversity. Diversity is not just a buzz word used in corporate offices to make employees feel better, it is a concept that can make your business run more smoothly and grow in profits. Diversity means more ideas, more opinions, more perspectives, and a greater, wider understanding of a variety of different markets. All of that adds up to one thing: more chances for profit. Of course, diversification and affirmative action can also help you avoid violating federal law and potentially ending up on the wrong side of a costly and ugly civil lawsuit.

Where and When to Focus on Affirmative Action

Realistically, affirmative action should infuse every part of your business. No matter what you do, a broader group of people in your company widens and diversifies your pool of knowledge and accessibility to potential customers. Ensuring you properly incorporate affirmative action and equal opportunities for a wide range of people is not always easy, however, since it can require changes at different levels within your organization. That is where professional training comes in.

Call us at the Guster Law Firm, LLC at (205) 386-6844. Tell us about your business and we can help you understand how diversification and utilizing affirmative action can help grow your business, expand your market, and open up new possibilities for profits and employee success.

Our Blog

Recent Posts
  • Nothing Beats a Good Old-Fashioned Water Park

    Few things get the kids more excited than a trip to the water park. That makes sense because water parks have got it all: the thrills of roller ...

    Continue Reading
  • And It Burns, Burns, Burns

    Summer means heat and LOTS of it. For some folks, the warmer weather is fun in the sun: golfing, bicycling, ball games, cooking out with friends, ...

    Continue Reading
  • Birmingham’s Dangerous DUI Days of Summer

    In many parts of the country, winter is one of the most dangerous times of the year to drive. Rain, snow, and ice can make winter driving naturally ...

    Continue Reading